Ideas

Problem

✅ Positioning

• Acts as the parent company (e.g. for 2dni, Brainry, and future brands).

• Premium positioning: targets higher-end businesses, large clients (e.g. pharmacy chains), not electricians.

• Offers business consulting, brand identity, and web development at a higher price point.

• Will serve clients who expect full-service identity creation, not just basic websites.

📄 Content & Website

• Needs new logo and upgraded branding to match premium positioning.

• Site will include pillar pages (e.g. Google Business Profiles) with:

  • Deep expert content

  • Subpages (e.g. reviews, images, verification, removals, optimization)

• Will not focus on mass volume of blog content — only high-authority pages.

🔍 SEO/Structure Notes

• Must preserve topical authority: content should be related and non-generic.

• Cannot mix topics like food, trees, websites — each project should be thematically clean.

• GBP will also be featured here but with more in-depth guidance than 2dni

📌 Other Important Notes (Both Projects)

• Don't use same client testimonials on cheap site and 2dni.

• Content must be localized and staggered by publish date, city, and platform.

• Michael’s Brainry will be addressed later; not a priority now.

• Site structure + SEO should feel natural and expanding, not artificial or mass-produced.

• All project content should follow silo structure and maintain topical authority.

• User (you) will extract ideas from real client conversations, then assign to the appropriate site.