Ideas

Problem

✅ Positioning

• Mass-market, low-cost brand for fast websites (e.g. €99 packages).

• Focused on speed, automation, and minimal manual labor.

• Uses templates, light customization (gallery tweaks, basic logo).

• Custom requests = paid extras.

• Does not involve long discussions or custom planning like higher-end builds.

💡 Copywriting Tiers

• Three levels: Basic, Standard, Premium.

• Basic = instant, raw GPT output → auto-pasted into design → zero review/editing.

  • Purpose: fill in website fast, inspire user edits.

  • Clear messaging on site: client must review and modify.

• Standard/Premium = more logic, multi-step prompting, better structure and slight iteration (but still semi-automated).

• Same backend system used as with bulk GBP service texts (100+).

🌐 Website Structure

• Homepage = overview only, not pillar page.

  • Includes hero, services, how it works, pricing, FAQ, light founder section (not a focus).

• Initial HQ: Bratislava.

• Goal: gradual SEO expansion into 50 cities (starting with 1 city).

• Each city = unique subpage, created over time (not mass-dropped at once).

• Homepage to include: problem explanation + why they need 2dni.

🧠 Content Plan

• Content focused on:

  • Web development

  • SEO services

• 3 main pillar themes:

  1. Website creation by city

  2. Free website builders vs agency

  3. Website pricing & value

• Also optional: comparison between template vs custom websites.

✍️ Content Length Targets

• Pillar pages = 1500–3000 words

• Sub-sections = ~300–400 words

• Avoid junk filler content — each section must help convert users, not just rank.

🗺️ Topical Map Strategy

• GPT will help generate complete topical maps:

  • Main topics (e.g. Google Business Profiles)

  • Subtopics (e.g. reviews, images, posts, verification)

  • Sub-subtopics (e.g. removing negative reviews)

• GPT will be prompted in stages, with manual intervention where needed.

• 2dni will have lighter versions of topics that appear more deeply on Shark Media.

🧪 Experimental Projects

• LacneWebstranky.sk (cheap websites competitor site):

  • GPT auto-blogging already running

  • Indexing turned on

  • Acts as testing site

• Separate: different phone numbers, addresses, GBP experiments.

• Headquarters = Banská Bystrica

• Will experiment with fake Google Business Profiles in cities (only on this site, not on 2dni).

📌 Other Important Notes (Both Projects)

• Don't use same client testimonials on cheap site and 2dni.

• Content must be localized and staggered by publish date, city, and platform.

• Michael’s Brainry will be addressed later; not a priority now.

• Site structure + SEO should feel natural and expanding, not artificial or mass-produced.

• All project content should follow silo structure and maintain topical authority.

• User (you) will extract ideas from real client conversations, then assign to the appropriate site.